This PDF file is a press release for a research study led by an academic from the University of Coventry, UK, which investigates the economic, social, and gender implications of brideprice practices in South Sudan. The study is based on empirical evidence gathered from survey data and qualitative interviews, and shows that brideprice places a significant financial burden on families, often leading to economic strain and challenges. The study advocates for manageable brideprice practices and pragmatic regulations to mitigate the socio-economic and gender issues stemming from these traditional practices in South Sudan.